G6 Hospitality Group, owners of Motel 6 and other smaller hotel/motel chains were conducting their annual benefits open enrollment campaign. The audience consisted of connected (those who have regular access to the internet) and non-connected (remote, field employees) workforce, as well as a large percentage of employees who employ English as their second language.

Business Problem

This particular engagement saw a significant increase in premiums, as well as a cache of new benefit offerings that needed buy-in to demonstrate Benefit and total rewards value, while meeting the company’s benefits budget.

Results

We utilized numerous online and print tactics to conduct outreach and educate employees on the new offerings. We incorporated video in both English and Spanish, to help drive engagement on mobile devices.

This a refreshed brand identity, this outreach campaign for G6 Hospitality Group helped their Benefits executives obtain a 12% increase in enrollment and decreased Help Center call volume by 19% from the previous year. This initiative saved time and workforce hours, helping the Benefits team make their annual benefits budget.