Strategy
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Hired for my skills in change management, previous business ownership and corporate communications, I served as part of the Digital Retail leadership team at Charles Schwab. I helped establish a deep understanding of the business, leveraging a data-driven approach to insights and data related to our clients. I helped structure and deliver recommendations to the leadership team and cross-functional teams in communications and storytelling. I drove large-scale projects, such as our annual Digital Services conference, building our departmental team page, coordination of corporate newsletters and more. In addition, I oversaw strategy sessions, all hands meetings, led reporting and all employee…
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G6 Hospitality Group, owners of Motel 6 and other smaller hotel/motel chains were conducting their annual benefits open enrollment campaign. The audience consisted of connected (those who have regular access to the internet) and non-connected (remote, field employees) workforce, as well as a large percentage of employees who employ English as their second language. Business Problem This particular engagement saw a significant increase in premiums, as well as a cache of new benefit offerings that needed buy-in to demonstrate Benefit and total rewards value, while meeting the company’s benefits budget. Results We utilized numerous online and print tactics to conduct…