HR and Benefits
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G6 Hospitality Group, owners of Motel 6 and other smaller hotel/motel chains were conducting their annual benefits open enrollment campaign. The audience consisted of connected (those who have regular access to the internet) and non-connected (remote, field employees) workforce, as well as a large percentage of employees who employ English as their second language. Business Problem This particular engagement saw a significant increase in premiums, as well as a cache of new benefit offerings that needed buy-in to demonstrate Benefit and total rewards value, while meeting the company’s benefits budget. Results We utilized numerous online and print tactics to conduct…